Hyundai Slashes 2026 Ioniq 5 Prices by Nearly $10K
The electric crossover now starts at $36,600, with every trim seeing major price drops and added features.By Natalie NeffPublished: Oct 03, 2025 2:00 AM EDT
Save Article
Hyundai
In the wake of expiring federal credits for EV purchases, Hyundai is making its top-selling electric vehicle whole lot more competitive. For the 2026 model year, the company is cutting prices on every trim of its Ioniq 5 crossover, with reductions ranging from $7,600 to $9,800.
The new base SE Standard Range model now starts at $36,600, a $7,600 drop from the previous year. Upper trims are seeing even bigger cuts, with the SEL all-wheel drive and Limited AWD each dropping by nearly $10,000. On average, the 2026 Ioniq 5 lineup is priced $9,155 lower than before.
Related Story
Hyundai says the move reflects a broader strategy to keep the Ioniq 5 at the front of the EV pack, especially as rivals also slash prices to maintain momentum in a softening EV market. “Hyundai is taking bold steps to ensure our award-winning Ioniq 5 remains a top choice for EV buyers,” said Randy Parker, president and CEO of Hyundai Motor North America.
Along with the lower sticker prices, Hyundai is throwing in a dual-amperage Level 1/Level 2 combination charger as standard across all trims. The lineup also gains new color options, including Sage Silver Matte, plus the availability of Ultimate Red and Cosmic Blue Pearl across all models.
The brand is also continuing its $7,500 cash incentive on remaining 2025 IONIQ 5 models, meaning buyers can find deals on both current and upcoming model years.
Hyundai’s move underscores how competitive the EV price war has become, particularly as U.S. production ramps up and consumer expectations evolve. For buyers, though, it’s simple: the IONIQ 5 just got a lot more appealing.
But for a couple of sketchy, short-lived gigs right out of college, Natalie Neff has had the good fortune to spend the entirety of her professional life around cars. A 2017 Honda Ridgeline, 1972 VW Beetle, 1999 Ducati Monster and a well-loved purple-and-white five-speed Schwinn currently call her garage home.
Einride Raises $100M After World’s First Autonomous Border Crossing
Swedish startup Einride pulled off the first international delivery using a fully autonomous, cabless electric truck.By Natalie NeffPublished: Oct 02, 2025 11:35 AM EDTSave Article
Einride
Swedish startup Einride is making the case that the future of trucking may not include a driver—or even a cab.
The company announced this week that it has raised another $100 million in funding to accelerate its global rollout of autonomous and electric freight vehicles. The funding news followed closely on the heels of an important demonstration: the first-ever border crossing by a fully autonomous truck.
The test took place at the Ørje crossing between Norway and Sweden, a heavily used checkpoint. Working with Norwegian customs, Einride integrated into Norway’s Digitoll digital customs system. The setup allowed goods to be declared in advance.
Related Stories
Einride’s vehicle—built from the ground up without a cab—relies on its virtual “Einride Driver” software and a remote Control Tower platform to manage fleet intelligence and oversight. The demonstration was part of the EU-backed MODI project, which aims to scale heavy-duty autonomous transport across Europe. Partners included PostNord (the Nordic equivalent of the USPS), Norway’s Statens Vegvesen, Sweden’s Trafikverket, and research institute Sintef.
“We are immensely proud to have completed the world’s first cabless, electric, fully autonomous cross-border delivery,” said Henrik Green, Einride’s CTO. “We are dedicated to continuously extending our capabilities into new applications, showcasing how autonomous technology can enhance transportation safety, efficiency, and sustainability. ”
Related Stories
- Driverless Trucks Are Now Hauling Freight in Texas
- This Is the Main Question Behind Autonomous Trucks
Founded in 2016, Einride has steadily built one of the largest fleets of heavy-duty electric trucks, with operations in Europe, the US, and the UAE. The company began limited autonomous runs in Sweden in 2019 and has since pitched its combination of electric trucking, software, and autonomy as a turnkey logistics solution.
The $100 million infusion brings Einride’s total fundraising to about $654 million. According to reports, the company is also weighing a potential US IPO. If that happens, it would join a crowded but cash-hungry field of autonomous freight hopefuls.
But for a couple of sketchy, short-lived gigs right out of college, Natalie Neff has had the good fortune to spend the entirety of her professional life around cars. A 2017 Honda Ridgeline, 1972 VW Beetle, 1999 Ducati Monster and a well-loved purple-and-white five-speed Schwinn currently call her garage home.
